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Ruanxin En Lai Shi Garments Co., Ltd. Chairman
Age: 35 years
Hobbies: playing table tennis, chess, travel

Zuohuaibuluan warm winter
The see Ruanxin En feel even more enthusiastically than before. Already in November the weather, he wore short-sleeved, warm winter of epic proportions for decades seems to have a lot of people worried look, but very calm look Ruanxin En. “No doubt, warm winter on the sale of underwear have a direct impact, in fact, not only underwear, on the whole clothing market has a significant impact. Garment industry is dependent on the weather, this year is decades warm winter of epic proportions, not only We, all difficult to do, now is to see how we do. ”

It is understood that warm winter up to many of this year the brand has just created a heavy blow, they have to work as process or foreign, to seek way out, and some brands face a critical moment of life and death. Lai Shi winter is so arranged. Brand underwear production plans in accordance with the normal to go to Lai Shi-based, led Paul Baker, the new brand, product quality, process, package design and so do more. Ruan Xinen told reporters, “to the processing of some other brands already in the 6,7,8 month end, the latter half is mainly to do their own brand. In fact, the agent relative or relatively stable. What is important now is that further understanding of sales the market. ”

“Run” out of the rivers and mountains

Run “Wild World” nothing bad, only about “Wild World”, to the “Wild World” in settle down, 35-year-old Ruan Xinen have done 12 years of sales. Age 23, young Ruan Xinen started her own company, go it alone. Office workers from a dozen small factories, registered the “upstairs” brand, started underwear. Ruan Xinen said, “At that time the market has three features, small, short, chaos. Small, small enterprise; missing is missing materials; disorder, many people do.”

In 1997, Little has become the Ruanxin En want to go out to see the world. Learn underwear big market potential and profit margins, in the end much. Then went to the Northeast alone, walking the market, doing market. “The market there is indeed great, it has a relationship with the climate, demand is very strong, and rental costs low, so we started doing sales there.”

Three years in the Northeast, so Ruanxin En productive session. He not only through their own local sales companies, market development agents at various levels. Also rely on its own sales network development agency has many other brands, these brands became the chief representative of the three northeast provinces. When Kangnai stationed in the area of the first year of underwear, Ruan Xinen become agents of their national ranking agents. Success in sales, and years of experience in the field, so Ruanxin En with the idea of business back home again.

Movement with ease of management attitude

Back to Ryan, founder of the Lai Shi Ruan Xinen hand clothing. With years of building market network in the north, just two years, Lai Shi underwear in the Northeast, North, Southwest and other places reputation in products by the majority of agents and consumer recognition, is considered the most impact on the brand new Power underwear brands.

“Brand is the product of vitality, only to have their own brand, be possible to show the added value of products, production can be more stable.” Ruanxin En brand awareness the same from years of sales experience. Therefore, the company was founded in the beginning, to make itself doing “brand”, and in 2004 hired the image of Hong Kong celebrities Felix Wong as a spokesperson to speak for this year has enabled Bringing the Paul Baker.

“Product quality is the basis for the development of the brand.” Ruan Xinen in two aspects of product quality improvement efforts made. The one hand, product development, design, develop market popular demand for consumer products, to ensure that sales continue to grow. It has many years of marketing experience, Ruan Xinen front, the company can be more important than any prospective employees. On the other hand is to achieve production scale, shift from semi-scale virtual manufacturing process, and further meet the needs of the enterprise’s own production and the development of domestic and foreign famous brands OEM needs.

Doing the brand, while also offering OEM, underwear sales in the low season, also made T shirt. Like to play table tennis Ruanxin En, but also love calligraphy, an action a quiet, he always measured during this period of its capability to grasp.

From 84 years to the present more than 20 years, Zhang Guangrong not let yourself a day off, just like on the winding machine, stop the transfer ah turn. The Clockwork has also led to constant change across the enterprise.

To go it alone from the original 40 workers, 70, to now the number to ten times the dollars. “Leopard head, is not my own leopard head.” He two decades, the cause of standing for their own jobs on their own.

Zhang Guangrong interview the day he was busy as usual, busy to the acceptance of just replacement of large numbers of sound, “the audio to the workshop are to be installed, the sound quality must be good if there is noise, will affect the workers to work and I have to personally go take a look. “Zhang Guangrong said with a smile,” just started, when everything should be hands-on, it needs to do, and now I ’second-line errands’, what decision-making, plate making about. line workers who have many years of training, there What problems can they solve. I have to do every day is early in the morning to see first workshop, there are no problems to be solved to find a few people talk, but also help employees solve their problems of livelihood, is busy busy, but do not feel hard, but fun. ”

Practicing 20 years, Zhang Guangrong think is most worthy of pride, with a gang and his own struggle with the growing staff, “From 95 onwards, in the factory’s technical staff, including support staff not left a total of 70, 80. a group of older employees, where I have assured that they are my wealth, they have been following me for the company with dedicated employees over the years, feeling good on the business, good for me, it makes me very moving. ”

Turning to the past and the future, he still seemed very calm and composure, “now come this far, the not so young, confused, and the direction is clear, I have to leave the road, right in front: the product better, in OEM basis, then some fine outside the single, so that workers work more solid and free from anxiety, but also give them more returns. In addition to training his son, the only thing I want is to improve the enterprise. ”

Dealer to obtain a regional agency, they are bound in this region to establish its own distribution channel system. In establishing distribution channels, the dealer there is a diametrically opposite approach. Do not distributors, their offices in the county-level market. This approach will be relatively quick to master power is strong. But first, this model and financial resources to manage their own line of chain elongation, additional operational risks. Second, increased operating costs, reduced profitability. Dealer management capabilities and scale have not yet reached this level of strength, the authors recommended against this model.

That dealer how to set up its own distribution channel? First, the distributor a distribution alliance. How much is appropriate based on annual sales rebates. Second, the establishment of goods system. Poor sales of the distributors of the products exchange. 3 Distributors Association held a regular basis and communicate emotion. Four-step guide the work of distributors. Five distributors of reserves established customers. Unqualified, disloyal and timely exchange of distributors.

Manufacturer’s business personnel to achieve monthly sales targets, or manufacturers to accelerate the repayment of funds. Often require dealers unreasonable Yaku. Dealers added to operational risks, affecting the normal rotation of enterprise funds. Yahuo force manufacturers to dealers, and a few main types of instruments: first, to facilitate the induction. Dealer shall return the number of one-time, companies give rebates of several points. Second, the threat of more dealers. Not finish this month’s dealer sales targets, the new dealer.

Dealers to maintain a reasonable inventory, based on unreasonable Yahuo, more good than harm. However, poor sales of manufacturers to offend. Dealers how to deal with unreasonable Yahuo manufacturers do? I think that can be several ways to deal with: 1 “delaying” tactics. Super-loan business is not to arrive onto the grounds of the end, the manufacturers went back to give Yahuo requirements. 2 “vilify said earlier,” super-product inventory to a reasonable line, Cox does not play section. General dealer’s inventory should be controlled at about 50% of monthly sales. Beyond this line, you have to think twice. 3 is for factory sales staff quit. Proposed Yahuo demanding. Can not meet the requirements, shall not play.

Dealers in resisting unreasonable Yahuo manufacturers, they need to argue; while avoiding conflict with the manufacturers. Try to resolve it mildly. Dealing with such issues diplomatically to cold treatment is the best policy.

Dealer business staff assessment is mostly simple. Generally work with the basic model plus sales commission. Comparing this model simple and extensive. In actual operation, will meet the following three questions: First, any good product sales, business sales staff on what. Not conducive to the promotion of new products. Second, product sales into the off-season stage, the inertia will cause psychological and even business people the loss of good staff. Three stronger ability of business, after it alone. Increased competition.

It should be said: most of the dealers out of work is limited, more difficult to recruit good people. The men are mostly used by business personnel trained by hand. Done a long time the old salesman in control of the company’s customer resource. Once the loss of a great impact on the dealers. In such circumstances, the dealer set up an effective performance appraisal and management system, is particularly important.

Dealer how to establish their effective performance management mechanism? I think that should make the following changes: First, the individual mode of operation into an independent team to assist mode. According to business staff capacity and character, based on all aspects of sales, each responsible for a part of the work. Commissioner grouped network expansion, market maintenance personnel, such as full-time cashier. Operational staff to support each other, help each other. Play to their strengths. To improve efficiency. Second, based on the content of their work were to develop assessment standards and to develop incentives. 3 products in accordance with the operating position in the company and the profit margin to the development commission standards. 4 to develop monthly sales targets, not only to develop the total sales target, but also need to develop sub-projects by category standard. Five regular meetings on a regular basis and training system. 6 shares to key business personnel, an annual bonus of the company’s profits and enhance their sense of belonging to the company.

Most first-generation dealer originated in the family-husband wife shop model. Men, the women stay home; sister-in-law to do finance, Lao Zhangren pipe warehouse. This type of management model in the family business started development stage of an important role. Family-based management reflects the effort, so that the first generation of dealers completed the primitive accumulation. But as a business development and expansion of the scale, family-oriented enterprises shortcomings exposed. The first enterprise management system with the dummy Xing, conflicts within the family, directly affect the development of enterprises. The second suppression personnel. Employees within the company between the two tribes. First, the boss has a relationship with a special class, two non-pro it is the ordinary non-employees. These two tribes fighting, will result in the loss of key personnel. The third family-oriented enterprises will lead to conflict of interest. When the company started, and can still work together. Large, and among their relatives will inevitably conflict with the interests of the two.

Dealers have to want their own business bigger and stronger, we must change the existing family management. To the institutionalized, systematic management of the transition. How to change the family enterprise? I think they should do the following: a number of veteran employees to retire. This is regardless of what these veterans and their relationship to the wage gradually took them home to old age. Such people have become obstacles to development of the company. Remain with the company, big profit Small disadvantages. If money does not buy peace and quiet. Second, ownership concentration. If the company’s distributors and more shareholders, proposed distribution of shares in the hands of relatives to buy back. Be highly concentrated shareholding type master voice. In some issues of principle to avoid passing the buck. 3 for his wife to go home, or their second line. Company can only have one core, long lead would cause confusion. Dare to introduce four-paid professionals. Key positions in the company, such as business segments, must be willing to spend money to hire quality talent and strong. 5 establish a sound management system operating procedures, and security system seriousness.

China Textile City, the recent few days, affected by the end of the year, mainly in sub-filament fabric into smaller shipments, sale prices rose across the board.
These days, all kinds of woven lining cloth, Oxford cloth and the lining compound cloth bags, woven Pongee, summer chiffon type fabric such as polyester pouch, fdy, dty-based filament cloth bags in accessories, the market most have different amount of cash, but all positions in the collection storage, a small group of intermittent spot transactions, asking prices are stable and a small rise to single-most have been subject to decline, such as cash transactions or transaction price of elevation can be accepted, then there orders transactions.

As a result of weaving factory on the Road, the majority of output shut down, gray overall decline in inventories, prices stable and have gained overall fabric. If a few are still selling 63Dfdy × 63Dfdy, 170T tofo “polyester taffeta,” manufacturers and wholesale dealers from the previous month was up 0.05 yuan / m inside and outside; 50D bright FDY × 50D bright FDY210T tofo “light spin” , manufacturers and dealers the same wholesale price and 0.05 yuan / m increase from top to bottom. These days, manufacturers are shutting down more reason, almost the majority of tofo lining cloth are 0.05 yuan / m rise up and down; some, such as “five satin” type fabric as interrupted in short supply, prices rise, rise up to more than 0.20 yuan / m .

As the son of the former fabric tofo Daoli general price rise, China Textile City recently finished lining cloth prices rose most in a timely manner with some degree of variety with rose rose above the fabric. Since the past few days, 63D × 63Dfdy, 170T “Taffeta”, 63D × 63DFDY, 190T “Taffeta”, 75D bright FDY × 100DDTY “5 Satin” The market is interested to continue more.

March Fifth Week (March 29 -04 months on the 4th), Shaoxing China Textile City, as the end all to filament fabrics coated cloth, leather cloth, artificial leather composite cloths, distribution volume surface Pullman last week, peg-like species and the amount of basic maintenance of the spot last week, intermittent closing of most varieties, the price most stable from last week.
Week, clothing jacket with FDY/DTY75D-100D “Xue Ke”, “Persian Satin” and decentralized distribution of coated cloth, occasional scattered small number of transactions, new classes this spring, such as polyamide fiber, cationic FDY/DTY75D-100D organization system: “happy cells”, “Yin-Yang grid”, “Luo Mage” to be lattice matt coating, surface coating and other varieties of oil customers to patronize a number of inquiries a week after another with their counterparts in customer transactions in batches, but prices have been high-Shan, difficult transactions in a timely manner to enlarge. And to “reform simulation” based artificial leather for garments a week due to seasonal relationship, continue to few transactions; week to 150D-300DFDY/DTY class leather and coated fabric bags one after another with small-volume transactions, the total turnover more than a week clothing leather, various varieties of the same price most of the previous week.

March the fifth week, the whole deal all kinds of China Textile City filament coated fabric, artificial leather, synthetic leather compound cloth slightly more than shock, more hot days of closing less light; week, nearly 260,000 meters of total trading volume for the previous week sales basically the same.